Cleio is a “faux” fashion brand I created, rooted in instinct, confidence, and modern expression. Inspired by animal patterns, textures, and presence—the brand reinterprets elements of the natural world through faux furs, bold color, and tactile materials. To reflect Cleio’s funky yet chic personality, I developed a visual identity that balances organic forms with refined typography, allowing the brand to feel both playful and intentional. Animal-inspired patterns are abstracted across touchpoints to evoke movement and confidence without literal mimicry. Every element, from the logo and typography to the website and physical assets, was designed to work cohesively, telling a unified story of instinct-driven fashion that feels bold, ethical, and editorial.
Digital
Cleio’s visual identity is intentionally bold yet refined, drawing from animal-inspired textures, saturated color, and clean typography to balance curiosity with confidence. I wanted these designs to result in a brand that feels editorial and elevated, while remaining wearable and inviting. At its core, Cleio is where curiosity and confidence meet.
Business Cards
The Cleio brand cards were designed in Photoshop to explore texture in multiple dimensions, pairing sequined animal prints with embossed typography to create a tactile, three-dimensional feel, while bold, high-impact colors reinforce the brand’s confident yet cohesive identity.
Tote Bag and Clothing Tags
The tote uses animal print layered with sequins to bring bold expression in a way that feels both playful and elevated.
Inspired by fine-line tattoo work, I featured illustrated animal motifs adapted from real tattoos on the clothing tags, creating a personal, expressive graphic language that is woven consistently across Cleio’s broader brand assets.