CVS Health, Loyalty
Committed to Care is a Valentine’s Day campaign for CVS Loyalty that reframes the holiday around the most important relationship of all—your relationship with your own health. Built around CVS’s iconic heart logo, the campaign blends romance with responsibility, using soft, whimsical typography customized with heart details and an EKG-inspired graphic system to connect love and wellness. The creative celebrates everyday self-care through loyalty-driven rewards, offering select discounts on health and wellness essentials alongside free blood pressure testing throughout February, reinforcing CVS’s role as a trusted partner in preventative care.
New York City Activation
Oversized QR codes integrated throughout NYC unlock exclusive loyalty discounts on heart-health and self-care products, making access to care immediate, visible, and reward-driven.
PR Mailer
A heart-shaped PR mailer inspired by the CVS logo delivers curated self-care essentials to top loyalty members, extending the campaign’s message through a premium, personal experience that feels both thoughtful and brand-authentic.
Store Designs
An ad bolsters the Committed to Care campaign outside of the CVS store, while in-store discount tags reinforce the message.
Valentine’s Day Cards
The card design draws directly from CVS’s existing visual language, using simplified, two-dimensional graphics, reinforcing the campaign’s message that care can be simple, accessible, and part of everyday life.